This is Paul. Paul and his business partner, Rita, recently started a new business. They did all the usual open-a-business tasks — rented an office, bought high quality office furniture, hired a graphic designer to create a logo, and had signage made. All these elements helped create a professional image that would gain the notice of the customers they’re seeking. Paul and Rita knew that their website would be a critical part of their clients’ first impression, so they took a few steps to create a site that would fit their image and augment their other marketing. Three items were top on the … [Read more...]