Search Engine Optimization – SEO defined:
SEO is a series of tasks we do to make a website rank higher in search results for a specific audience. SEO also stands for Search Engine Optimizer, which is the person who does the optimizing. SEO is done in order to appeal to a specific audience: the ones who will buy your product. So, there’s no way to do general SEO on all websites. The optimization must be customized to each page and topic of your website. There are no shortcuts.
SEO and exercise are very similar. They must be done consistently and continually to be effective. Testing and experimenting are part of it. Just like an exercise regimen has measurements, like weight and stamina, SEO has measurements like visitor statistics and revenue. We optimize websites to make their owners more money.
Some of the tasks associated with SEO:
Keyword research: By studying how keywords and phrases are typed into search engines, we are able to determine a starting point for what will work on your website to attract the exact customer you seek.
Keyword insertion: There is no way around it. Write really good copy. Keywords are indexed by Google Bots as they are taken from the text that is visible to your site visitors. The more concise, informative and relevant the text, the better your site will do in searches. As Google’s algorithm evolves it is more capable of gleaning context for the keywords. In other words, well-formed sentences and surrounding copy is crucial. Lists of keywords no longer hold weight.
Page titles: We create a custom page title for each page. Having all page titles the same is a no-no.
Page descriptions: We create a custom description for each page describing the most important stuff on that page.
While we’re doing this, we’re checking grammar and spelling, typos, clarity, and consistency.
Headlines: We make sure they make sense and draw the visitor into the text. We also use sub-heads to allow readers to skim the content quickly.
Alt tags: We add descriptions to each graphic and photo to ensure that Google can see what they’re about. Google can’t see pictures, so we need to describe them.
Links: We ensure that they are not broken, that they lead to where they say they do, that they are relevant to what’s on the page.
There are dozens of other tasks that enhance your site’s search rank on Google. Much of our time is dedicated to learning about SEO so we can make you more successful at what you do.